Background
Smartsign is a world-leading software company in digital signage with over 25 years of experience empowering businesses to communicate through digital screens.

Challenge
Create awareness of Smartsign’s digital signage solution, emphasising how effortless publishing messages across all screens is. 

Insight
Learning new software can be intimidating for many, leading them to pass it off to a more tech-savvy colleague. But Smartsign’s intuitive solution is so user-friendly that anyone can publish in seconds–no technical skills required.

Creative idea
Highlight Smartsign’s simplicity through Alex, “employee of the month”, three months in a row, and responsible for managing digital screens across all global offices. The twist? Alex’s job is so easy it feels too simple–yet he happily takes credit for his “hard work”. 

Delivery
In this humorous film, we follow Alex, helping his colleagues to publish their updates. Convinced it’s a complicated process, they shower him with praise. Meanwhile, Alex maintains his “hard work” façade–until he’s caught in the act, revealing just how easy Smartsign makes it.