About me

I currently work as a senior creative, copywriter at West Agency in Gothenburg following a 14 year streak at Forsman & Bodenfors, a more than a decade running my own agency before that. I tell stories people want to hear, for clients that have something to say. Stories that create interest and engagement.

Stay curious, keep exploring and listen — that’s my life motto. 

Experience
2023 – Present
West Agency
Senior Creative | Copywriter

2010 – 2023
Forsman & Bodenfors 
Senior Creative | Head of Digital Innovation

1999 – 2010
Thomson Interactive 
Founder | Creative Director

Education
Bergs School of Communication
Copywriter

During my career I have been awarded in D&AD, Andy Awards, OneShow, Eurobest, The Webby Awards, Cannes Lions, Guldägget, 100-Wattaren, Svenska Designpriset, Clio and more.