Semcon
The Internet Of Sh*t Song
The internet of things and smart technology hype has been high for a long time. But smart products are not that smart if it’s made for the sake of technology instead of human needs and behavior. In this tech sarcastic film, a puppet gets tangled up in new technology to show the need for human centric approach to usability and technology. Something that the client Semcon bases evetrything on—product development based on human behaviour.
Awards: Swedish Design Awards, Epica Awards, Clio Awards and Roygalan.
The song was also released on Spotify and as a limited edition vinyl.
https://open.spotify.com/track/7BD45J3QV5Sr08IuAgkhV7?si=c1a011efd7c04efa
2017-06-15