In 2019, artist Maria Koijck asked the whole healthcare industry one question after having surgery. Does the healthcare industry really need to create so much waste, or are there better ways?
In this campaign, we asked Maria to recreate her artwork and see the difference. There are other ways. The film was shot with Maria’s Daughter Eva, who also did the first film. We also used the same musical composer.
Below is Maria’s original film.
2023-10-30