Stefan Thomson



Search engines and internet in general are reinforcing stereoptypes. According to google, doctors are men, and nurses are women. What does that do to our kids? We created an browser addon that changes the perspectives when searching professions online. Making image searches gender balanced

Awarded at BestAds and AdForum.

Re-Search is an extension that automatically will make your image searches of different professions more gender balanced. By finding images that already exist and presenting them right alongside your original search result.

How does it work?

When you perform an image search for a profession, Re-Search automatically does a parallel search to gender balance the results. Both results are shown side by side.