Stefan Thomson


Life-Defining Moments

The challenge was to create awareness for global medtech company Getinge and highlight their ground-breaking ventilation technology. But since we were in the middle of a pandemic, the association could be anything but optimistic. So, we chose to tell the story of one of life’s greatest miracles.

In the main film, we follow a creative portrayal of a neonatal doctor’s life backwards in time, through life-defining moments, to a dramatic beginning. At the end of the film, we realize she was born prematurely. The story was inspired by Dr. Sabina Checketts, who was born 12 weeks early with a 50/50 chance of survival. Now, she helps save other premature babies. 

The mini-documentary tells the story of Sabina Checketts, who was our inspiration for the whole campaign.